| Male |
68% |
| Female |
32% |
| |
|
| Age 18-24 |
19% |
| Age 18-34 |
45% |
| Age 21-34 |
36% |
| Age 21-44 |
61% |
| |
|
| HHI $50,000 + |
41% |
| HHI $75,000 + |
20% |
| HHI $100,000 + |
12% |
| Average HHI |
$57,900 |
| |
|
| Married |
46% |
| Single |
54% |
| |
|
| College Graduate+ |
34% |
| Student* |
18% |
| |
|
| Employed |
69% |
| Employed Full-time |
57% |
| Employed Part-time |
12% |
| |
|
| Professional/Managerial |
41% |
*Currently attending college/university
Source: MRI Interactive, winter 2007
