Playboy.com Advertising Requirements:*
Images displayed on Playboy.com must be appropriate size, resolution, and aspect ratio. Playboy.com may re-size images to conform to design requirements. All images should be supplied in the appropriate size and aspect ratios as specified below. Playboy.com cannot guarantee the appearance of online images provided in other sizes, resolutions, or aspect ratios.
All roll-over ads and ads that include audio MUST be user initiated.
There are no looping restrictions. Animated GIF and HTML banners are allowed. Playboy.com is capable of serving most ad formats (Java, daughter windows, etc.) and does have the ability to support rich media.
*SEE SPECS BELOW
General Conditions:
Creative materials/redirect tags and insertion orders must be received 3 business days before they are to launch. Please send all creative electronically to ADBanners@playboy.com .
Rich media requires a test period of five business days prior to campaign launch date and is subject to approval by Playboy.com.
Rates are gross and subject to change by Playboy without notice.
Playboy has the right to modify or alter creative colors and sizes/shapes to conform to Playboy’s website design.
Advertiser and its agency agree not to make any reference to Playboy, its trademarks or its properties without the prior written permission of Playboy.
Advertisements are accepted upon the representation that the advertiser and its agency have the right to authorize publication of the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify, defend and hold publisher harmless against any expense, claim or loss arising out of publication.
All advertisements are subject to acceptance by the Copy Acceptance Committee in Chicago, Illinois. Publisher reserves the right not to accept any advertisement, insertion order, space reservation or position commitment at any time.
Advertising representatives have no authority to approve or accept any advertisement or commit Playboy to position of reservation space.
Positioning of advertisements is at the discretion of Playboy, except when a request for a specific preferred position is agreed to in writing by Playboy.
All insertion orders are accepted subject to provisions of our current rate card.
Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such moneys as are due and payable to publisher for advertising that advertiser or its agency ordered and that was published.
No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card, except as provided herein.
Playboy.com Ad Banner Specifications
This document contains creative requirements for advertising on the Playboy.com website. In addition to the specifications listed below, the creative may not simulate Playboy.com editorial content or in any other way be misleading to the user. All creative is subject to approval by Playboy.com editorial.
728x90 leaderboard
| Dimensions: |
Width: 728 pixels, height: 90 pixels |
| Maximum File Size: |
30k |
| Format: |
GIF or JPEG |
| Link Information: |
Every leaderboard must have a working click-through URL and up
to 60 characters of alt-text. |
| Animation: |
Animated GIFs are accepted with no looping limit |
160x600 wide skyscraper
| Dimensions: |
Width: 160 pixels, height: 600 pixels |
| Maximum File Size: |
45k |
| Format: |
GIF or JPEG |
| Link Information: |
Every skyscraper must have a working click-through URL and up
to 60 characters of alt-text. |
| Animation: |
Animated GIFs are accepted with no looping limit |
300x250 medium rectangle
| Dimensions: |
Width: 300 pixels, height: 250 pixels |
| Maximum File Size: |
35k |
| Format: |
GIF or JPEG |
| Link Information: |
Every medium rectangle must have a working click-through URL and up
to 60 characters of alt-text. |
| Animation: |
Animated GIFs are accepted with no looping limit |
Rich Media
| Dimensions: |
Width: 550 pixels, height: 480 pixels |
| Maximum File Size: |
60k |
| Format: |
GIF or JPEG |
| Link Information: |
Every rich media unit must have a working click-through URL and up
to 60 characters of alt-text. |
| Animation: |
Animated GIFs are accepted with no looping limit |
Third party served ads
Playboy.com allows advertisers to serve their ads from third party servers. However, these ads will be reviewed on a case-by-case basis. We require a copy of all the third-party served ads for editorial approval and we reserve the right to begin serving creative from our servers, in the event that we encounter performance problems. We currently accept banners using the IFRAME/Javascript method. However, please be aware that we will be unable to track clicks for creative using this method.
Rich Media Specifications
Playboy.com accepts rich media ads as long as they are no greater than 100K and with dimensions no greater than 550x480. Frequency cap must be set to 1. Playboy.com accepts Unicast, Eyeblaster, Eyewonder, Commflash, Enliven, Shoshkeles, Klipmart, DHTML etc.
Playboy.com will accept other technologies on a case-by-case basis. Sample creative should be sent to Playboy.com for approval, prior to signing an insertion order. Creative is due 5 days prior to campaign start date. All rich media ads must function as intended on both Macintosh and Windows platforms and in Netscape and Internet Explorer versions 4.0 and higher.
Rich media is not available on the Playboy.com home page.
Enliven
We accept Enliven technology creative on a case-by-case basis, provided that the total file size is no greater than 100k. The file size includes all the components that make up the ad.
Video/Prerolls
Tape formats are accepted: Beta SP, Beta SX, Digi Beta, DVC Pro, DV Cam & Mini DV.
To ensure high quality,
we request that advertisers send pre-roll video as a source file (uncompressed AVI or Quicktime MOV.)
If you would like to send your material digitally, please adhere to these requirements.
Playboy.com accepts delivery of digital files via its own incoming ftp server or via download from client ftp. Files can also be burned to CD-ROM or data DVD, depending on size. The transfer of digital files that are more than a few minutes in length is not recommended.
Digital Video File
| Format: |
NTSC or PAL (NTSC preferred) |
| Compressor: |
Microsoft DV AVI (dv25 cmmpliant) |
| Frame: |
720 x 480 |
| Pixel Aspect Ratio: |
D1/DV NTSC (0.9) |
| Frame Rate: |
29.97 |
| Depth: |
Millions |
| Quality: |
100% |
Audio Settings
| Rate: |
48000 |
| Format: |
16 - stereo |
| Compressor: |
Uncompressed |
Quicktime DV MOV
| Compressor: |
Quicktime DV |
| Format: |
NTSC or PAL |
| All optons should be roughly the same as above with the exception of the compressor. |
Uncompressed AVI or Quicktime MOV
| Compressor: |
None or Uncompressed |
| All optons should be roughly the same as above with the exception of the compressor. |
We recommend pre-roll advertisements to be no more than 15 seconds in length. If embedding a 1x1 third party tracking pixel in a pre-roll ad, please provide stand-alone image img src and href tags. Standard DART tags will not work.
Interstitial Ad Units
Playboy.com has option to intercept all viewers who link to a specific section of our site with Interstitial ad units. Playboy accepts Interstitial ad units with a 60K maximum file size and with dimensions no greater than 600x350. Please note: Interstitial ad units are not available to the Playboy.com homepage.
HTML/Javascript
We support HTML banners and HTML with Javascript. All elements of the ad must be hosted on Playboy.com’s servers. Additionally, if an HTML form is used, the form tag must use the parameter “METHOD=GET” and it should include a valid action tag. The sum of the file sizes of the elements that make up the HTML ad should not exceed the maximum file size for the given banner size (listed above).
Java
We support Java ads, provided that all components (ie .class, .jar, .html files, etc.) are hosted on Playboy.com servers. All click-through URLs on the ad must be controllable via a
<PARAM>
tag so that Playboy.com may track clicks. The total size of preloading code may not exceed 15k. Additionally, an alternate banner must be provided to display on non-Java enabled browsers.
Shockwave/Flash
Flash files must be served from Playboy.com’s servers. The file size limits are determined by the banner size (see above). Additionally, an alternate .jpg or .gif must be provided to display on browsers that do not have the Flash plugin installed. In order for Playboy.com to track the clicks: For the “getURL” embedded in the object action window, please use “clickTAG” instead of your url & send your click thru url separately via e-mail. Flash files must be saved in Flash 7. In order to have a new browser window open when clicking on the banner, choose “_blank” by the window option in the action window.
Other Technologies
Other technologies will be accepted by Playboy.com on a case-by-case basis. Sample creative must be sent to Playboy.com for approval, prior to signing an insertion order.
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